When you choose A1 Rubber, you’re choosing Australian-made quality, proven environmental responsibility, and a partner committed to building a cleaner, more circular future.
What Is Upcycling?
Upcycling goes beyond traditional recycling. While recycling breaks materials down to create something new, upcycling transforms waste into products of higher value, purpose, or quality — giving materials a second life without stripping them back to raw form.
At A1 Rubber, upcycling is at the heart of what we do. We take waste Australian tyre rubber and elevate it into durable, high-performance flooring and surfacing solutions used across the country. By upcycling end-of-life tyres, we reduce waste, conserve resources, and create products that are both sustainable and built to last.
We’re passionate upcyclers, turning a national waste challenge into innovative, environmentally responsible materials that support a truly circular economy.
How Does A1 Rubber Upcycle?
At A1 Rubber, we take a useless, waste product - end-of-life tyre rubber - and upcycle it in to new products. Tyre rubber cannot be broken down, making it un-recyclable, and would otherwise be burned or used for landfill. Over 70% of our manufactured products contain tyre rubber that we source from tyre crumbers and re-treaders all over Australia - in fact, we collect and re-use over 17,000m³ of crumbed tyre rubber every year.
We run the tyre rubber through a shredding process to create all different sized granules, which are then re-manufactured into our range of products. We are proud to say our off-cuts, rejects and even once-installed commercial flooring are run through a re-shredding process to be turned back in to rubber granules and used again in our acoustic underlays. This means we have virtually no waste, as we can continue to upcycle our products and materials into new products.
